2017 HOUSE OF VANS COMES TO SHENZHEN

Kick Off the Second Themed-event of #ROCK YOUR IDEAS# with QQ Speed

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 HOUSE OF VANS ASIA TOUR 2017

After House of Vans Chengdu stop, Vans launched its second themed-event #Rock Your Ideas# with QQ Speed at Tencent Building and Hong Tang Guan (She Kou branch) from June 8 to 9. Continuing to provide creative expression platforms for skate, arts and music, House of Vans especially created a themed event of #Rock Your Ideas# this time so as to enable Vans fans to feel the Off The Wall spirit in person.

Last summer, Vans and Tencent’s most popular racing game, QQ Speed, both launched a series of marketing activities, such as the idea collection activity for Vans paper shoe design, the visit to Vans U.S. headquarters and the huge doodle event in Los Angeles which, attracted a lot of attention from Chinese and foreign fans of skate, art and street culture.

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This year, Vans and QQ Speed continued to deepen their cross-border strategic cooperation by launching a series of brand new #Rock Your Ideas# activities with new products so as to provide a platform for creative self-expression by Chinese youth culture fans, enabling them to develop creativity and increase values. Furthermore, the House of Vans’ in Shenzhen also marked the beginning of Vans X QQ Speed #Rock Your Ideas# Second Theme Activity.

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On June 8, Vans invited their skate legends and professional team to give a brilliant skate demo to the audience, including Tony Alva, Christian Hosoi, Geoff Rowley, Elijah Berle, Chima Ferguson and Rowan Zorilla, It was one of the biggest performance since the Vans global skateboarding team’s visit to Shenzhen last year. It is worth mentioning that this time, Vans has given a golden opportunity for those who desire to try skateboarding. On June 9, Chinese professional skaters, Wang Huifeng, Daniel Sonsrichai and senior skaters from Shenzhen’s finest skate shops provided Tencent employees and their families with introductory courses on skateboarding, so as to affect everyone onsite with the Off The Wall Spirit.

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In the workshop area, Vans also prepared watercolor pens and other tools so that Vans fans can directly participate in the Vans Asia Custom Culture Competition. The Authentic shoes designed by the winner will be mass-produced and launched to all Vans stores in Asia. In addition, for this event particularly, Vans also invited a modern, young Chinese artist Xu Maomao, to design Authentic shoes with acrylic paint, marker pens and various DIY accessories with Vans fans, which will be broadcasted on VansChina Weibo. The Shenzhen House of Vans stop also enabled Vans fans to experience screen painting with IdleBeats (Weibo: @idleBeats 爱豆笔此), China’s first independent screen printing studio, displaying their creation on limited-edition House of Vans canvas bags.

In the workshop area, Vans also prepared watercolor pens and other tools so that Vans fans can directly participate in the Vans Asia Custom Culture Competition. The Authentic shoes designed by the winner will be mass-produced and launched to all Vans stores in Asia. In addition, for this event particularly, Vans also invited a modern, young Chinese artist Xu Maomao, to design Authentic shoes with acrylic paint, marker pens and various DIY accessories with Vans fans, which will be broadcasted on VansChina Weibo. The Shenzhen House of Vans stop also enabled Vans fans to experience screen painting with IdleBeats (Weibo: @idleBeats 爱豆笔此), China’s first independent screen printing studio, displaying their creation on limited-edition House of Vans canvas bags.

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The evening music show at Hong Tang Guan (Shekou branch); a famous live-house in Shenzhen, accommodated nearly 1,000 people, playing host to amazing musicians from different countries and regions creating an unforgettable night!

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The three winning bands of musicians Musicians Wanted – NeoRetro, Peach, HLZT were gifted the opportunity to performing showing off their own unique styles on the House of Vans stage. The audience voted on their performance, and NeoRetro band became the final winner of #Rock Your Ideas# Musicians Wanted Shenzhen. NeoRetro are the first winning band the #Rock Your Ideas# tour which will soon be landing in Chengdu and Zhengzhou in August to decide who will be joining Neo Retro in London.

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British Hip-hop musician, Little Simz, China’s independent Hip-Hop musician, J-Fever (Xiao Lao Hu) and American new wave Hip-Hop musician Goldlink also gave their performances and surprised the audience, creating a unforgettable night of music. The exclusive musical cooperative partner with House of Vans at the Shenzhen stop, QQ Music, broadcasted the whole event online.

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After perfect ending to House Of Vans Shenzhen, the Zhengzhou stop will be coming soon. More exciting activities including action sports, arts, music and street culture will be held to build more platforms of self-expression, which spread the spirit Off The Wall to more and more youth in China.

 HOUSE OF VANS ASIA TOUR 2017

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