VANS AWARDS CHINA ILLUSTRATOR FELIX SHAOZI AS THE WINNER OF 2017 VANS ASIA CUSTOM CULTURE COMPETITION

With the opportunity to host workshop at House Of Vans London and have the shoes  on shelf at Vans Stores in 2018

Custom Culture Award Ceremony in House Of Vans Guangzhou - 2

Vans is proud to welcome China illustrator Felix Shaozi to be the winner of the first ever Vans Custom Culture Competition in Asia. As the grand-prize winner, Felix has been awarded $2,000 USD plus an opportunity of sharing creativity at the House Of Vans London. We will bring the shoes deign to life and will be on shelf at Vans Stores in 2018.

Custom Culture Award Ceremony in House Of Vans Guangzhou - Trophy

To encourage creative self-expression and support the next generation of creative individuals, Vans activated the Custom Culture Competition in China, Hong Kong, Korea, India, Malaysia and Singapore this year with 15,000 designs collected since this April. The qualified submissions were showcased on Vans.com/CustomCultureAsia and selected by public voting and panel of judges. “Vans has a wonderful brand culture which embraces creativity, I still participate in perseverance although I rarely win any prize”, said by Felix.

Custom Culture Award Ceremony in House Of Vans Guangzhou - 1

Custom Culture Award Ceremony in House Of Vans Guangzhou - workshop

Co-created with his mentor artist Lin Wen Xin, Felix’s shoe design which featured an alligator and appealing green-red colors came up as the final winner. “I think they’re really creative and fun, and that’s the most important to me, as they show a good sense of humor. In some ways, it’s really simple and it’s a perfect fun thing.” Said Jay Howell, international artist and judge of Vans Asia Custom Culture Competition 2017.

Custom Culture - Asia Winning Shoes & Felix Shaozi

Vans_Asia_Custom_Culture_winning design

Custom Culture - Asia Winning Shoes

Designed by Felix

“The initial idea of this design is to make it appealing to a large audience while also bring the Vans spirit alive. The reason I used this color combination is because I want to design a pair of summer shoes. It is mainly green, dotted by red, with a little watermelon

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