The House of Vans landed in downtown Seoul for two days of Off The Wall celebrations on September 9th and 10th. Continuing its commitment to supporting and elevating the creative spirit and their communities, Vans chose the Dongdaemon Design Plaza for the second year consecutively, to showcase the House of Vans. Over the sunny weekend, upwards of 30,000 people experienced the event, which featured live music performances by local musicians, skate competitions, screen printing workshops, as well as the Vans Street Market which brought together a variety of like-minded creative brands and groups to share their works.
This year’s House of Vans was a culmination of consumer-based activities running in Korea for months leading to the event. The Musicians Wanted band contest finale took place on Saturday, September 10th where three finalists battled it out on stage. Local punk outfit DTSQ took home top prizes and will move on to record a digital single with House of Vans partner and indie music label HIGHGRND.
The Vans Street Market, presented by local collective The Cool Cats Club, was another highlight over the weekend. From online submissions, Vans invited 23 partners to setup shop and show their creative wares and content. Among the lineup of vendors, The Quiet Leaf Magazine setup a skater’s living room to connect with their community. The Seoul Community Radio Station broadcasted live radio shows all weekend, and local artist Ohamking painted caricatures of guests in her iconic style.
The centerpiece of the House of Vans was a newly built mini-ramp, complete with a custom paint job by local artist OP (Original Punk). Throughout the weekend, riders could participate in contests for the beginner as well as sponsored ranks. In the background of the skate area, 20 year skate photographer Mike O’Meally setup an exhibition of his favorite shots with skaters wearing Vans. Mike gave Master Class photography talks to over 60 students, about the history of Vans in skate photography as well as current methods shooting action photography.
After the daytime activities wrapped up, fans moved over to the main music stage for evening performances. The weekend was committed to rock and roll, with legends Crying Nut and Galaxy Express taking center stage. As well some more contemporary acts such as the Monotones, Riding Stella, and Asian Chairshot.