On March 16, Vans brought together 50 years of “Off The Wall” heritage in action sports, art, music and street culture at House of Vans celebrations worldwide. From New York to London to Hong Kong, Vans united thousands of guests under a checkerboard flag to showcase Vans’ unique culture through multifaceted activations including interactive workshops, vintage memorabilia installations, and unforgettable musical performances.
The House of Vans Hong Kong kicked off celebrations in the infamous Sham Shui Po district with an opening party on March 16. Guests reveled in the sounds of legendary skateboarder and musician Ray Barbee and band The Mattson 2 who electrified the crowds for an “Off The Wall” night that will forever go down in history.
Walking into the three week long pop-up House of Vans, attendees were transported into an experience that brought street culture and art firmly to the forefront with an engaging program that ran from March 16 – April 3 and included video screenings, master class talks, art and photography exhibitions and interactive workshops – all free for everyone to participate.
Iconic moments from Vans’ legacy came to life through a striking 3-D execution of the newly released campaign, The Story of Vans, featuring towering cut outs and displays encouraging guests to interact with the campaign. To showcase Vans’ rich history in skateboarding, the work of renowned photographer Mike O’Meally, who is best known for capturing skate culture, was showcased in an exhibition that spanned imagery taken of people skating in Vans over the past 20 Years.
Vans also brought the best of artistic talent to the creative community by partnering up with HKwalls. UK artist Mysterious Al painted two walls inside the House of Vans, as well as featuring a print gallery with works from HKwalls’ diverse range of artists and the debut of Tobias Klien’s Robot Painting. But the exhibitions didn’t stop there as the HK Walls Festival took to the streets of Sham Shui Po and 33 Artists painted 30 murals, walls, shutters and entire buildings. Artists such as Okuda (Spain), Peeta (Italy), Roids (UK), Zids (Thailand), Dmojo (Malaysia), Suiko (Japan), Clog2 (Singapore), Above (US), Faust (US) came from as far as Europe and USA to take part in this celebration of creativity.
Over the course of three weeks, over 6000 people enjoyed the sights and sounds at House of Vans, with thousands of participants in workshops that allowed the public to fully immerse themselves in the world of street culture and let their creativity reign free. Vans and HKwalls invited local schools to try their hand at making turntables and pinhole cameras, and to partake stencil art, shoe customization, and skateboard grip tape art workshops. Best of all, the artwork created during the HK Walls festival will continue to be on display in the streets of Hong Kong for years to come. Check out the full map to explore the district.
These events are just the beginning as Vans looks to expand the House of Vans experience around the world to further cement Vans’ dedication to fostering creative expression through action sports, art, music and street culture. Throughout 2016, Vans will host a variety of activations including skateboarding demos, music events, interactive design workshops and art installations within the House of Vans, all to continue to encourage the creative communities that have supported Vans for the past 50 years and that will continue to support Vans for years to come! Follow #houseofvans for updates and announcements on future event.