“LAID BACK, NOT LAZY”
Vans partners with Chinese designer brand Purlicue to celebrate the Chinese Lunar New Year by unveiling an exclusive series of footwear. The Vans & Purlicue Year of the Pig Collection showcases Vans’ timeless aesthetic with Purlicue’s renowned philosophy of design, emphasizing “Laid Back, Not Lazy” as an authentic attitude of life and creative self-expression.
The collection is presented in an impactful mix of colors with an over exaggerated “Off The Wall” heel tab, wide cotton shoelaces and the traditional Chinese greeting “The Fat Year” on Vans’ iconic vulcanized waffle outsoles. The Era features canvas and suede uppers that will be offered in two colorway offerings including pink over black outsoles and white over red, while a magnified interchangeable Sidestripe can be found on the Black or festive red Sk8-Hi.
Year of Pig Era in white over red – HK$590
Year of Pig Era in pink over black – HK$590
Year of Pig Sk8-Hi in festive red – HK$750
Year of Pig Sk8-Hi in black – HK$750
Vans & Purlicue Year of the Pig Collection will be available at Vans stores beginning in January 5.